This workshop will address how legal firms can build and position their business and brand supported by communications and marketing. Many clients are dazzled when it comes to choosing the right legal advice and many professional firms are seeking support to raise awareness of the services they offer, within the constraints of the professional rules.
This session will advise on strategies to help clearly understand how to position your business and brand, how to engage your existing and future markets and what communication tools are easiest to apply for your target audiences. In simple terms the session will discuss your brand, how to raise awareness of it - locally and further afield - and how, through focused communications and marketing, you can increase your business.
In an era where building brand trust is so crucial, the session will explore brand reputation and management. In addition, given the scrutiny across all social and media platforms, the session will provide advice on how to manage communication risks. Attendees can expect to learn about:
How firms can promote and position their brand;
Creating a strong, trusted brand;
What successful branding, communications and marketing look like;
Protecting brand and reputation;
The benefits of communicating;
Strategies to target customers and track success.
The seminar will be delivered by Maurica Mackle, Mackle Communications. Maurica won the 2017 CIPR Gold Award for Outstanding Independent PR Practitioner. She is a Chartered PR Practitioner, a Fellow of the Chartered Institute of Public Relations and a judge for the Institute’s annual Pride Awards. Her PR consultancy works across the charity, public and private sectors, media and politicians.