This workshop will address how legal firms can build their brand supported by communications and marketing. In an era when many clients are dazzled when it comes to choosing the right legal advice, many professional firms are seeking support to raise awareness of the services they offer, within the constraints of the professional rules.
This session will advise on strategies to clearly understand your brand, how to position it, where to focus your energies, how to understand your existing and future markets, and how to engage with them. In simple terms the session will discuss your brand, how to raise awareness of it, locally and further afield, and how, through focused communications and marketing, you can achieve stand out.
The session will explore brand reputation and management given the scrutiny across all media platforms and how to manage the key communications risks alongside. Attendees can expect to learn about:
What successful branding, communications and marketing look like;
How firms can promote and position their brand;
Where brand is strong;
Protecting brand and reputation;
Benefits of communicating, internally and externally;
Strategies to target customers and track success;
Easy tips on marketing your firm and brand to customers.
To increase accessibility the session will take place on the following dates:
Wednesday 8 March 2017
Thursday 7 December 2017 The seminar will be delivered by Maurica Mackle, Mackle Communications. Maurica has worked with the media, politicians and the charity, public and private