TIME: 1pm – 2pm
VENUE(S): Law Society House, Belfast
COST: £35
CPD HOURS: 1 Client Care and Practice Management
DESCRIPTION:
This workshop will address how legal firms can build and position their business and brand supported by communications and marketing. In an era when many clients are dazzled when it comes to choosing the right legal advice, many professional firms are seeking support to raise awareness of the services they offer, within the constraints of the professional rules.
This session will advise on strategies to clearly understand how to position your business and brand, how to engage your existing and future markets and what communications tools are easiest to apply for your target audiences. In simple terms the session will discuss your brand, how to raise awareness of it, locally and further afield, and how, through focused communications and marketing, you can achieve ‘stand out’ and increase your business.
In an era where building brand trust is so crucial, the session will explore brand reputation and management. In addition, given the scrutiny across all social and media platforms, the session will provide advice on how to manage the key communications risks alongside. Attendees can expect to learn about:
- How firms can promote and position their brand;
- Creating a strong, trusted brand;
- What successful branding, communications and marketing look like;
- Protecting brand and reputation;
- Benefits of communicating;
- Strategies to target customers and track success.
To increase accessibility the session will take place on the following dates:
Thursday 8 March 2018
Thursday 13 December 2018
The seminar will be delivered by Maurica Mackle, Mackle Communications. Maurica won the 2017 CIPR Gold Award for Outstanding Independent PR Practitioner. She is a Chartered PR Practitioner, a Fellow of the Chartered Institute of Public Relations and a judge for the Institute’s annual Pride Awards. Her PR consultancy works across the charity, public and private sectors, media and politicians.